Here’s a concise summary of the client’s brand voice and style guidelines that I’ll follow when crafting content:
- Semi-formal yet approachable language that balances professionalism with empathy
- Informative, authoritative voice to build credibility and trust
- Supportive, encouraging tone that acknowledges struggles and offers hope
- Mood of reassurance and empowerment, highlighting potential for growth
- Varied sentence structures (simple, compound, complex) with medium–long lengths plus occasional short sentences for emphasis
- Smooth transitions using phrases like “as a result,” “furthermore,” and “in addition”
- Clear segmentation via descriptive headings, bullet points, tables, and lists for readability
- Recurring themes/phrases: “unique challenges,” “supportive environment,” “tailored treatment programs,” “comprehensive care,” “individualized plans,” “support necessary for lasting recovery”
- Data-driven approach: integrate statistics and research with proper citations to build authority
- Conclude with a gentle call to action, inviting readers to explore treatment options or take the next step toward recovery
